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Under the bonnet: With Ste Thompson

In a new series of blog posts we will be taking you Behind the scenes on some of our latest builds. First up our Commander-in-Chief and Artistic Director talks us through our most recent project for Drum and Bass producer Sub Focus and the technique we’re calling FrameShift.

Powster have developed groundbreaking world first technology they have named FrameShift. It allows the user to shift frames of video as the video content is playing. These can be sequenced to create animation controlled by the user.

The application uses the YouTube Chromeless API and pulls in the video to a Flash file embedded into the Facebook newsfeed/timeline. There is an AS3 layer on the video which allows users to change between video feeds simulating animation.

…More

Posted on Wednesday, May 23rd 2012

Tags Powster interactive sub focus mercury records frameshift Ste Thompson

As always Simian Mobile Disco’s latest offering is more than just boundary altering electronic music. The boys have not only written an amazing album but also put together a brilliant new iPhone and iPad app. Kate Moross has partnered with the duo once more on visual duties incorporating her usual style of repeating patterns into an interactive app that adds to the music’s mesmeric style. 
Another great example of a band finding a way of getting round the problem of illegal downloads and making the most out of new and interesting outlets.  
you can get hold of the app here. 

As always Simian Mobile Disco’s latest offering is more than just boundary altering electronic music. The boys have not only written an amazing album but also put together a brilliant new iPhone and iPad app. Kate Moross has partnered with the duo once more on visual duties incorporating her usual style of repeating patterns into an interactive app that adds to the music’s mesmeric style. 

Another great example of a band finding a way of getting round the problem of illegal downloads and making the most out of new and interesting outlets.  

you can get hold of the app here

Posted on Tuesday, May 8th 2012

Tags simian mobile disco powster interactive iphone ipad kate moross app

BBH goes a bit mental

It’s the end of SXSW and we’re all flying back from Texas to write up all the awesome stuff we’ve been doing! 

It is the end of SXSW’s interactive festival. That part is true. But here at Powster we have remained safe and sound in East London for the duration. Safe, cold and out of the action… Bloody SXSW. 

Out of all the interesting discussions and useful technologies that have appeared over the last week or so it has been BBH New York’s headline grabbing tactics of turning homeless people into WiFi hot spots that’s really got attention from the online community and that of national news papers

BBH have, in their words, updated the way that homeless people can make a living out of street vending published titles like the Big Issue or the american equivalent by opting out of selling publications and instead selling themselves as wireless hot spots. BBH feel that as the amount of people who read print declines and the amount of people reading the news on wireless devices increases it’s a logical move for the homeless community, or as they call it ‘houseless’. 

This turning of the homeless into wireless masts obviously has been monetized and obviously has caused a bit of a stir. The cash you pay to use this service is reinvested into the homeless community as the selling of publications is. The problem seems to be that this new idea dehumanizes the homeless and takes away the idea that they have customers to coerce into buy their wares. 

Today The Atlantic Wire has summarized that the scandal has gone full circle and that the outpouring of disgust at the idea in the first place has reacted a point of acceptance concluding to their readership that it went “from a non-issue to outrage and back to a non-issue in about 48 hours”.

Storm in a tea cup? BBH making a scene for the sake of it? Probably a bit of both. Nobody likes upheaval in such dodgy territory but this could be a good way to bring a section of society into a realm that they wouldn’t otherwise have any voice in. 

Posted on Wednesday, March 14th 2012

Peel App Takes Next Step in Social TV

Peel App Takes Next Step in Social TV
The Peel app is unveiling the next step for social TV this week with the debut of a second-screen engagement platform for the upcoming episodes of American Idol. The new feature takes social TV beyond checking in to programming by letting users interact with specific shows and other viewers …

Posted on Monday, March 12th 2012

 Source Mashable

Digital Canada

 leafy

Canada is a country that as Europeans we instantly connect with wilderness, snow and moose, not to technology and interactivity. Interestingly though recent studies have suggested that the Canadian people are more linked in that a lot of other smaller, more traditionally tech-savvy countries. In the last 2 years the amount of Internet-using Canadians that have access to social media outlets increased from 50% to 70%. that means that just over half of all Canadians are hooked up to one or more social networking sites. This is put into context when on average only 10% of the rest of the world are socially linked in the same way. 

locals 

To reflect this the Canadian government has invested more money over the last few years into digital technologies and commentators have encouraged them to continue doing so to a greater extent than they all ready are. In 2010 the minister of industry felt that by the year 2020 would be “a country that boasts a globally competitive digital economy that is driven by innovation and enhanced productivity and generates enduring prosperity”. since then the Canadian government has continued investing in their digital economy. Last year the government began implementing a digital skills strategy for the whole country. The eventual goal of this strategy would be  to create a strong infusion into the existing workforce of skilled digital workers. 

…More

Posted on Thursday, March 8th 2012

Facebook Page Update

Facebook have updated the service they offer to businesses and page owners.  Pages now make  connecting with your fans and target consumers easier.  They’ve also updated the way that adverts and sponsored stories reach people  and the technology that means you engage with the right people. 


Facebook announced these changes and other big developments for pages on a live stream. Here’s what our new Facebook page looks like. 

The new reach generator makes sure that pages reach as many people as they can, up to 75% more fans can now be reached all the time. 

the new system rewards pages that post succinctly and not too frequently so as not to create spam for its fans. Facebook then ensures the the content gets pushed down the right channels. 

Facebook premium is another new service that is being rolled out for businesses to take advantage of. The service lets businesses engage more fully with clients and customization options. 

 all very interesting developments but will this make a difference? Only time will tell…

Posted on Friday, March 2nd 2012

Mcdonald’s publicity fail

McD

PSFK have recently reported that a twitter marketing campaign embarked on by McDonalds has backfired massively. The restaurant chain tried to get people to tweet about the good experiences they’ve had of eating McDonald’s and #McDStories when they did to promote it. However, some would say obviously, the tweets generally presided over how terrible the food/service/general vibe of McDonald’s is.     

  This kind of gaff is usually on a smaller scale and generally in the political sphere. McDonald’s have used this kind of marketing scheme before to promote there use of fresh ingredients in their meals. That campaign worked exactly as planned but these tactics worked so badly for the new stories campaign McDonalds officials pulled the campaign after a couple of days. 

Posted on Thursday, January 26th 2012

Director Santiago Grasso and production house Opusbou have won much acclaim for their sort film El Empleo. The film was created in 2008 but has only recently seen light of day and over 100 awards globally. The South American film isn’t exactly feel good and, in the current economic mood, feels extremely apt, with people taking work where they can get it and  working in positions they’d rather not. 

  The animation style holds true to the Opusbou’s other projects and has a distinctly European feel to it.  Despite being written in Argentina. The background of the director as a student of visual communication design is also apparent in the piece through the slow deliberate way the story unfolds.

Posted on Thursday, January 26th 2012

More 4 Rebrand

more 4

  Channel 4 satellite channel more 4 have awarded the Design and Motion studio ManvsMachine with the task to rebrand the station. They came up with a contemporary design that employs mechanical devices that flip through a selection of coloured triangles. ManvsMachine manufactured around 400 of these machines and then attached them to a series of objects such as a boat and a tree. This video neatly sums up the execution: 

http://vimeo.com/35283903

  The rebrand was commissioned to reflect the shift the channel has made from the arts, documentaries and cinematic film to shows more orientated around property, food , health and fashion. 

  Even though it seems a shame the channel has slipped from its thoughtful beginnings programming wise, this rebrand is works brilliantly well showing that the channel has got it’s pulse on what is current and what people want to watch. 

  Watch out for a Powster website update of a similar ilk very soon!!

Posted on Thursday, January 26th 2012