Under the bonnet: With Ste Thompson
In a new series of blog posts we will be taking you Behind the scenes on some of our latest builds. First up our Commander-in-Chief and Artistic Director talks us through our most recent project for Drum and Bass producer Sub Focus and the technique we’re calling FrameShift. Sub Focus – Out The Blue - Interactive YouTube experience Powster have developed groundbreaking world first technology...
A brilliantly succinct article on the evolution of... →
A very well written article by Forbes contributor/ Eric Jackson on the development of the web dominance and the inevitable shift of power in the next few years. Really interesting and extremely articulate.
Is Journey a game or a piece of interactive art? →
The guardian picks apart That Games Company’s latest offering and discusses whether or not it is a game or a piece of interactive art. you can watch the trailer for the game here, gameplay footage here and the gamespot review here.
BBH goes a bit mental
It’s the end of SXSW and we’re all flying back from Texas to write up all the awesome stuff we’ve been doing! It is the end of SXSW’s interactive festival. That part is true. But here at Powster we have remained safe and sound in East London for the duration. Safe, cold and out of the action… Bloody SXSW. Out of all the interesting discussions and useful...
Facebook disaster message board lets friends know... →
Peel App Takes Next Step in Social TV →
The Peel app is unveiling the next step for social TV this week with the debut of a second-screen engagement platform for the upcoming episodes of American Idol. The new feature takes social TV beyond checking in to programming by letting users interact with specific shows and other viewers …
5 Ways the new timeline layout will impact brands →
Canada is a country that as Europeans we instantly connect with wilderness, snow and moose, not to technology and interactivity. Interestingly though recent studies have suggested that the Canadian people are more linked in that a lot of other smaller, more traditionally tech-savvy countries. In the last 2 years the amount of Internet-using Canadians that have access to social media outlets...
Facebook Page Update
Facebook have updated the service they offer to businesses and page owners. Pages now make connecting with your fans and target consumers easier. They’ve also updated the way that adverts and sponsored stories reach people and the technology that means you engage with the right people. Facebook announced these changes and other big developments for pages on a live stream....
2012's First twitter hack week is underway... →
Mcdonald's publicity fail
PSFK have recently reported that a twitter marketing campaign embarked on by McDonalds has backfired massively. The restaurant chain tried to get people to tweet about the good experiences they’ve had of eating McDonald’s and #McDStories when they did to promote it. However, some would say obviously, the tweets generally presided over how terrible the food/service/general vibe of...
More 4 Rebrand
Channel 4 satellite channel more 4 have awarded the Design and Motion studio ManvsMachine with the task to rebrand the station. They came up with a contemporary design that employs mechanical devices that flip through a selection of coloured triangles. ManvsMachine manufactured around 400 of these machines and then attached them to a series of objects such as a boat and a tree. This video...
Journey Into Cloud →
Journey into Cloud turns listening to songs on soundcloud into an interactive music video featuring the watcher.
Musical Digital Direction →
Google seems to be on the verge of rolling out its new Google Music service which “will combine an MP3 download store with a cloud storage system set up to store songs remotely and play them back on multiple devices” according to this Guardian article.
Circus records in America →
Flux Pavilion, Doctor P and their label Circus Records have exploded onto the American scene this year. They’re advancement westwards is neatly summed up in this Mixmag article, although the comparison’s to Led Zeppelin and Black Sabbath seem a little dubious. I have no doubt that this global domination has everything to do with Flux and P’s awesome new video for the single...
Paramount rips it up in 2011! →
Paramount International, one of Powster’s biggest clients from last year, earned over $5.17 billion in 2011. That is a record breaking amount for a film studio to accrue in one year. The linked article contains the break down of many of the studios earnings. Powster developed interactive Facebook tabs and apps for many of Paramounts releases from last year including Tintin, Mission...
Gaming seems to be shifting away from just being about playing for hours on end in a dark room on your own. In fact this change came about a fair few years ago with the rise in popularity of MMO’s such as World of Warcraft and Final Fantasy XI. The ability for players to become involved a lot more of the time seems to be shifting the way in which we play games again. Now gaming blends...
Carnovsky - RGB wallpaper →
Windows 8: Dead Before Arrival? →
The Tactile Properties of the Future
In an article on the BBH Labs’ blog last week some very strange ‘advances’ in technology were highlighted that blurred the barrier between where the digital experience ends and the physical begins the prime example being a new device called an Olly that turns digital social updates into smells that get squirted out whenever the user receives a tweet, email, wall post or what...
Video March →
Amazing fuzzed out alternative music videos
Powster on the box!
The BT digital music awards celebrated its 10th birthday this year. The event is held at Camden Roundhouse and is a celebration of not only artists and performers from the previous year but also the gadgets, apps, innovations and websites that enabled them to get into the stratosphere of stardom. Last year Powster cleared up at these awards, winning an award for Pendulum’s...
This is a video from a company called String that design and create augmented reality technology. Using their String app from the iTunes store you can interface with specially design images to view 3D realisations on your iPhone or iPad. It has to be seen to believed.
Google + Brand Pages
It emerged a few weeks ago that Facebook has grown to the size that the entire internet was in 2004. Royal Pingdom has assembled a series of statistics that plot the size of Facebook as of October 2011. The site now has 800 million active users (users who have logged in the last 30 days). Facebook also has more active members than most countries have internet users, europe having just over half...
Help the Oversharers - Pringles Viral Campaign... →
Tintin Facebook Game
The Powster team’s latest project has seen them building a tailor made Facebook banner for Steven Spielberg’s brilliant new adaptation of Hergé’s Tintin franchise. The final game turned out as a point and click adventure that has the player following clues around the game and helping out various characters and solving clues. The Idea Paramount initially requested...
Online Games by Fi demonstrate the possibilites of... →
Fi and Google have developed a series of retro games that demonstrate HTML5 and its capabilities especially it’s new Canvas Tag elements. Canvas tagging is basically a graphics update new to HTML5 and will allow developers to create much more intricate and better looking programmes on websites. Currently HTML5 only will run on the most up to date browsers and will not be widely available...
PS3 - 'Michael'
A recent PS3 Viral video campaign is a great example of how viral marketing works. The allure of the ad is that it not only brings together some great characters that have been brilliantly realised but it also it reverses the roles of the gamer and the game. The characters are obviously are as obsessed with the gamer as most gamers are obsessed with them. Very clever! The video portrays a...
Ellie Goulding - Lights →
This is the new video for Ellie Goulding’s track, ‘Lights’. The video is completely interactive and lets viewers control the directions and speed of a sparkling light that flicks through a world populated by glowing orbs and twitter users names. The video was developed by Tool’s interactive director HelloEnjoy for Goulding’s U.S. debut. It was written using...
Mike Parker for DDB - Social Creativity: Marketers... →
Welcome to Powster's spanking new blog
Oh Hi! Welcome to Powster’s very new blog! Powster is a digital creative agency based in London’s Shoreditch. We’re are an Award winning, high impact, socially connected, and innovative creative design and build company. Our capabilities range from bespoke Facebook applications to interactive virals and advertising. We idea generate, pitch, create and deploy huge...