PSFK have recently reported that a twitter marketing campaign embarked on by McDonalds has backfired massively. The restaurant chain tried to get people to tweet about the good experiences they’ve had of eating McDonald’s and #McDStories when they did to promote it. However, some would say obviously, the tweets generally presided over how terrible the food/service/general vibe of McDonald’s is.
This kind of gaff is usually on a smaller scale and generally in the political sphere. McDonald’s have used this kind of marketing scheme before to promote there use of fresh ingredients in their meals. That campaign worked exactly as planned but these tactics worked so badly for the new stories campaign McDonalds officials pulled the campaign after a couple of days.
Posted on Thursday, January 26th 2012