Facebook have updated the service they offer to businesses and page owners. Pages now make connecting with your fans and target consumers easier. They’ve also updated the way that adverts and sponsored stories reach people and the technology that means you engage with the right people.
Facebook announced these changes and other big developments for pages on a live stream. Here’s what our new Facebook page looks like.
The new reach generator makes sure that pages reach as many people as they can, up to 75% more fans can now be reached all the time.
the new system rewards pages that post succinctly and not too frequently so as not to create spam for its fans. Facebook then ensures the the content gets pushed down the right channels.
Facebook premium is another new service that is being rolled out for businesses to take advantage of. The service lets businesses engage more fully with clients and customization options.
all very interesting developments but will this make a difference? Only time will tell…
Posted on Friday, March 2nd 2012