This is a huge breakthrough in terms of interaction as the video can be animated by the user in real time, with filmed footage. It means for instance a user could change a scene from day to night as the scene progresses at any moment, perhaps characters could turn to warewolfs when this happens? Or even control a cameras position in a scene moving around as if they were there! Sub Focus – Out The Blue – Interactive YouTube is really the tip of the iceberg when it comes to future uses for the technology!

Here’s the technical part! With a bit of a helping hand if you’re interesting building your own custom YouTube players which embed into Facebook.

1) YouTube Chromeless API

The API allows you to embed YouTube videos and make your own custom players within Flash, you can read more here.

2) There is a layer of Flash AS3 code which lets users switch between feeds from the YouTube API in real time without losing sync. Powster have named their technology to do this FrameShift and are looking to utilise it for many music videos and interactive trailers for movies in the future.

3) There is Facebook meta data on the landing page which lets the Flash be embedded into timeline/pinned posts/Facebook newsfeed. Here’s the meta data used:

<meta property=”og:url” content=”http://cdn.umg3.net/subfocus/outtheblue/”/>

                        <meta property=”og:site_name” content=”Sub Focus - Out The Blue - Interactive”/>

                        <meta property=”fb:app_id” content=”443043215721275”/>

                        <meta property=”og:type” content=”movie” />

                        <meta property=”og:video:height” content=”227” />

                        <meta property=”og:video:height” content=”227” />

                        <meta property=”og:video:width” content=”403” />

                        <meta property=”og:video:type” content=”application/x-shockwave-flash” />

                        <meta property=”og:title” content=”Sub Focus ‘Out The Blue’ Ft. Alice Gold - YOU CONTROL THE VIDEO” />

                        <meta property=”og:description” content=”Click the PLAY button then drag objects in the video to control their movement, colour, lighting and focus in the world first ‘Out The Blue’ INTERACTIVE YOUTUBE VIDEO. Click ‘Share’ to make this appear on your timeline.” />

                        <meta property=”og:image” content=”http://cdn.umg3.net/subfocus/outtheblue/image5.jpg” />

                        <meta property=”og:video” content=”http://cdn.umg3.net/subfocus/outtheblue/subfocus_outtheblue.swf” />

                        <meta property=”og:video:secure_url”

                        content=”https://www.umgfacebook.com/subfocusvideo/subfocus_outtheblue.swf” />

FrameShift literally gives filmed footage the level of interaction possible in 3D game real-time rendering, at the moment in a limited amount of control at any one point.

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If you have any questions on the creative, get in touch! frameshift@powster.com  

Sub Focus – Out The Blue is out now on iTunes: http://bit.ly/H6l5Nm